Cooper Tire wins 2018 Global Good Design Awards

Tyre Tracks

“Both the Discoverer AT3 family of tires and the Discoverer True North were developed utilizing insights from consumers – resulting in tires that truly stand up to drivers’ expectations,” said Scott Jamieson, Cooper’s Director of Product Management. “These products have received outstanding reviews, and earning GOOD DESIGN award recognition provides further third-party validation of Cooper’s commitment to offering innovative products that perform.”

The GOOD DESIGN award is one of the world’s most prestigious and longest-standing design award programs recognizing the most innovative and cutting-edge industrial, product and graphic designs produced around the world. The award is based on criteria including innovative design, new technologies, form, materials, construction, concept, function, utility, energy efficiency and sensitivity to the environment.

Cooper’s Discoverer AT3 family of tires includes the Discoverer AT34S, Discoverer AT3LT and the Discoverer AT3XLT.The Discoverer AT34S, which was named a New Product Award winner at the Specialty Equipment Market Association (SEMA) show in Las Vegas, provides reliable performance with both on-road comfort and off-road durability for SUVs and pick-up trucks. The tire’s Adaptive-Traction Technology grips the surface, whether rocky or smooth, under the most severe weather conditions. The Discoverer AT3LT with Durable-Tread Technology hauls heavy loads with less wear and is built to withstand ongoing assault from dirt and gravel. Designed to prevent shredding on rocky and gravel terrain, this tire offers extreme durability for hauling. The Discoverer AT3XLT offer the features and durability found in the Discoverer AT3LT with the addition of rugged, biting edges on the tire’s shoulder for extra grip and resistance to punctures.

The Discoverer True North is designed to provide the perfect combination of control and handling for confident winter driving. The tire maintains a tight grip to the road in cold weather conditions, with a pliable tread compound that remains flexible when the temperature drops, offering supreme control, while maintaining a smooth, quiet and comfortable ride. The Discoverer True North offers exceptional wet traction for slush covered roads and has earned Cooper’s Weather-Master certification, meaning it offers superior performance in winter driving conditions.

Article taken from: http://www.tractionnews.com/cooper-tire-wins-2018-global-good-design-awards/?fbclid=IwAR2dTJgqxEMZON77PFQKgaduaHnvsPL8un5zFRPO_kkeHQ9FjUCHh0lDML8

Great team, easy to deal with and the Cooper Tires they put on have been excellent
Paul
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And yet another amazing experience and outstanding service from the team at Tyre Tracks. They went above and beyond to get the vehicle driving perfect, it feels like a completely different vehicle. A massive thanks to Mat, Greg, Jason and the team!!!
Jack Bramley
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Went in for a wheel alignment on my project Land Rover this morning. Fast, friendly and great service! The alignment is spot on and if the certifier is unhappy with it they've offered to adjust the alignment, free of charge. I would recommend them.
Regan Corbett
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I just had a wheel alignment done and two new tyres. Everyone was super nice and the service was speedy. One of the guys even came in and put the heater on for my baby. I'll definitely recommend and return :-) Thanks guys
Kimmy Beamsley
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I have found dealing with Matt and his team at Tyre Tracks very professional everytime I have required their service. It's easy to recommend Tyre Tracks to anyone wanting great tyres and a first class service.. Cheers, from a very happy customer.
Allan
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